Référencement Google mode d'emploi

Détails

EAN13 : 9782416011818
Réf. éditeur : 266259
Editeur : Eyrolles
Date Parution : 6 juil. 2023
Disponibilite : Disponible
Barème de remise : NS
Format : H:200 mm L:150 mm E:18 mm
Poids : 406gr

Résumé

Résumé :
4 étapes pour bien référencer son site
Vous souhaitez donner à votre site une visibilité maximale sur Google, mais vous ne connaissez rien au développement web ? Ce livre est fait pour vous : avec des mots simples et des pas à pas détaillés, il vous fournira une méthode infaillible pour bien référencer votre site. En 4 grandes étapes (création du site et des pages, choix du contenu textuel, mise en oeuvre des liens et suivi du référencement), vous serez initié au référencement avec la septième édition de ce guide pratique, mise à jour et enrichie.

À qui s'adresse ce livre ?
Aux débutants en référencement sans connaissances en développement web.

Au sommaire
Introduction : les bases du référencement • Étape 1 : la technique • Balises
à
, , meta description et meta keywords • Mots en gras • Images • URL et adresses sécurisées • Compatibilité mobile • Temps d'affichage des pages • <strong>Étape 2 : le contenu textuel </strong>• Méthodologie • Choix des mots-clés • Rédaction, structuration et optimisation du contenu • Répétitions et formes d'un mot • Requête principale • Casse des lettres • Ordre et éloignement des mots • Une thématique par page • Langue, localisation et optimisation SEO du texte • Plan du site • <strong>Étape 3 : les liens </strong>• Liens internes et réputation • Liens sortants présents dans les pages • Backlinks, PageRank et indice de popularité • Attention à la sous-traitance ! • <strong>Étape 4 : le suivi du référencement </strong>• Positionnement, trafic généré et ROI • Liens de tracking • Le (not provided) • Analyse du trafic • <strong>Bonus 1 : quelques outils du référencement naturel </strong>• <strong>Bonus 2 : la (nouvelle) Google Search Console </strong>• <strong>Bonus 3 : 5 exercices pour vérifier si votre site est optimisé SEO </strong>• <strong>Conclusion </strong>• Règle des « 4C » • Internalisation ou sous-traitance ? • Les 12 points clés du référencement.</p> </span> </li> <li> <span class="label">Biographie : </span> <span class="data"> <p><strong>Olivier Andrieu</strong> est l'expert le plus connu en France sur le référencement. Élu meilleur référenceur français par le Journal du Net et fondateur du site Abondance, premier blog SEO dans le monde francophone, il a écrit plus d'une vingtaine d'ouvrages sur le sujet, dont le best-seller Réussir son référencement web (éditions Eyrolles).</p><p>Il est également l'auteur du premier livre en langue française sur Internet, paru en 1994.</p> </span> </li> </ul> </div> </div> </div> </div> </div><input name="form_key" type="hidden" value="V4WuAWHSajGPjsR4" /><div id="authenticationPopup" data-bind="scope:'authenticationPopup'" style="display: none;"> <script> window.authenticationPopup = {"autocomplete":"off","customerRegisterUrl":"https:\/\/www.cufay.fr\/customer\/account\/create\/","customerForgotPasswordUrl":"https:\/\/www.cufay.fr\/customer\/account\/forgotpassword\/","baseUrl":"https:\/\/www.cufay.fr\/"}; </script>  <script type="text/x-magento-init"> { "#authenticationPopup": { "Magento_Ui/js/core/app": 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Référencement Google mode d'emploi

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