Let your data speak

Ems Geodif - EAN : 9782376875741

MOSCAROLA JEAN

Édition papier

EAN : 9782376875741

Paru le : 10 mars 2022

25,00 € 23,70 €

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Résumé : The data in question are texts, articles, books or other documents; numbers, whether accounting, economic or statistical; conversations, speech that is listened to or recorded; still or moving images; things that have been seen or observed. Data are external to us. We approach them with our culture, our knowledge, our convictions, our methods and our own ambitions. This book presents all the quantitative and qualitative methods used in the social sciences to produce knowledge by articulating theoretical conceptualization and empirical observations: making data speak, in the spirit of the scientific approach!
Biographie : Jean Moscarola, a graduate of HEC in Paris, is a professor emeritus at Université de Savoie. He has published in the areas of marketing, human resources, information systems and communication. He founded software publisher Le Sphinx, which he headed up until 2015. Since then, he has guided the researchers at the Business Science Institute in their methodological choices and enabled numerous research teams to profit from his experience

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